With the new year fully underway, it’s a great time to strengthen your brand and your relationships with your customers. Your customers are more likely to trust you if they believe you are a well established, professional organization. That trust leads to repeat business and positive word of mouth!
Even in our digital world, never underestimate the power of printables such as business cards, postcards, and calendars. Let’s explore 10 effective ways to refresh your brand and engage your customers through tangible, eye-catching printed materials.
Start by updating your business cards with a fresh design. Incorporate your brand colors, logo, and a clean layout. Less is more here. Save the paragraphs for postcards, brochures, or your website. That said, definitely consider adding a QR code linking to your website or a special promotion, making it interactive for your tech-savvy customers. Need help with this part? We recommend reaching out to our friends at Valorym!
Postcards are an excellent way to reach out to your audience directly. Design visually appealing postcards with captivating images, compelling content, and a clear call-to-action. It’s best to have a specific purpose for a mailer like this, to increase your ROI. With this in mind, develop and mail postcards for promotions, event invitations, or to express gratitude to your customers (thank them with a small freebie or a discount!). Need help with designing these? We are happy to offer our design expertise, in addition to our printing services!
Turn your brand into a tangible experience with custom stickers. Create eye-catching designs that customers can use to decorate their laptops, notebooks, or water bottles, coffee mugs, and other personal items. Stickers provide a fun and memorable way for customers to interact with your brand. Think about who your customers are and what they might enjoy. Put yourself in their shoes and consider what phrases or images they’d be most likely to connect with. This is another great area to incorporate QR codes or vanity URLs to raise awareness of your digital presence through printables.
Most customers will turn to your website first for a comprehensive look at your products and services, so get creative with your promotional brochures. Ditch the word count for a more humorous approach, or focus on a single, timely topic. Print smaller runs more frequently to ensure your brochures are seasonally appropriate and more relevant to your intended audience. Distribute these brochures at events, in-store, or as part of direct mail campaigns to showcase your brand's strengths and stay top-of-mind with your customers.
Elevate the unboxing experience by incorporating branded packaging materials. Thoughtful packaging adds a layer of professionalism and reinforces your brand identity. Consider options like printed bags, stickers, thank you cards, or other custom inserts. If you are a service provider, consider incorporating branded folders and follow up materials into your customer experience. This helps you elevate your brand and position you and your team as a legitimate and trustworthy partner to your customers.
Think about your core offering… is it a service? A product? How can you create a custom event that educates or entertains your customer audience and positions you as an expert in your field? Deliver a polished and professional event to your attendees with well designed and branded printables. If your event is educational, perhaps you can provide worksheets for your attendees to use throughout the presentation. If your event is entertaining, provide fridge magnets that attendees can take home to remember the fun they had (and keep your brand on their mind!).
One impact of our lives spent online is that we’re all becoming more likely to expect brands to offer personalized experiences. Now more than ever, we’re more likely to receive emails greeting us by name, and there’s no denying that it helps us feel more connected to the brands we spend our time and money with. Did you know that you can provide this valuable personalization on paper as well? Personalize your printables with variable data printing. Not only will you print more efficiently while ensuring accuracy with names and mailing addresses, but you can tailor messages, images, or promotions based on individual customer preferences. This level of personalization enhances customer engagement and demonstrates that you understand and value their unique needs.
For small businesses and local nonprofits, it’s critical to deepen your relationship with the people of your community. Doing this in a truly authentic way is not only a great way to give back to your local community, but also builds your reputation as a brand. Remember, the key is to do this authentically, so find a cause that is important to you and build connections that truly resonate with you. There are lots of ways to foster community relationships! One idea could be collaborating with local artists to design exclusive printables. Lift up lesser known artists and causes to give them a bigger platform! Plus, limited-edition items with unique artistic flair can create buzz around your brand and attract a diverse audience.
Freshen up your space by putting your brand up on the walls! Print and frame an up-to-date team photo. Print your logo on a simple white or black background and place it behind your front desk. Print your Mission Statement or your team’s Values on foamcore and feature them in a prominent place that your team members and/or customers will see regularly. There are many ways to showcase your story, your brand, and your people with large format printing, and we can help you select the right material for the job. And hey, if you spend most of your day in video meetings, you could do the same as a backdrop for your web cam!
We live in an age of digital dominance, so offering tactile printables can actually help you stand out and make a lasting impression on your customers. By refreshing your brand through creative and engaging print materials, you can stay top-of-mind with your customers. Strengthen your connection with your customers, fans, and community by consistently providing value in a variety of ways, above and beyond your core offering.
Embrace the power of print and watch your brand flourish!
To get started on your project, all you have to do is give us a few details about what you're looking for, and we'll be in touch to guide you from there.
As always, you’ll get specialized, one-on-one support from our team when placing your order. If we have questions about your preferences, we'll be sure to ask. We are also happy to provide options, ideas, and advice if it would be helpful. We'll put together an estimate for you and send it to your email so that you have all the information you need to make your project a success.
